Red is the color that can be associated with energy, passion, advancement, power, motion, impact, and Japan. It shows how Imabari Towel represents Japan as one of the JAPAN Brands.

Blue is the color of safety, ease, trust, history, tradition, freshness, tranquility, and symbolizes the high quality of Imabari Towel based on its history and traditions.

White is the color of pureness, cleanliness, innocence, healing, sincerity, softness, affection, expressing the infinite possibilities of Imabari Towel.